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Priming Effect in Marketing
Have you ever played the game of word association? It’s where everyone sits in a circle, and the first player says one word out loud. Then, the next…
Nicki Friis
Aug 19, 2021
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Priming Effect in Marketing
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The Concept of Familiarity
Mere Exposure Effect in Marketing
Nicki Friis
Oct 28, 2021
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The Concept of Familiarity
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Why confirm when you can learn...
Understanding the confirmation bias in marketing
Nicki Friis
Aug 26, 2021
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Why confirm when you can learn...
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Do you know what gluten really is?
Understanding the Bandwagon Effect
Sep 9, 2021
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Do you know what gluten really is?
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Can risk ever be zero?
Understanding the Zero Risk Bias
Nicki Friis
Sep 16, 2021
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Can risk ever be zero?
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Going Cashless
The Cashless Effect
Nicki Friis
Dec 30, 2021
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Going Cashless
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Compact Disks & Landlines
Nostalgia Effect in Marketing
Nicki Friis
Jul 22, 2021
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Compact Disks & Landlines
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Let's Talk about Mental Shortcuts
Understanding Heuristics
Nicki Friis
Dec 16, 2021
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Let's Talk about Mental Shortcuts
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Labor leads to love
The IKEA Effect
Nicki Friis
Aug 12, 2021
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Labor leads to love
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Power of Incompleteness
Zeigarnik Effect
Nicki Friis
Nov 4, 2021
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Power of Incompleteness
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Go Get Your Halo!
The Halo Effect in Marketing
Nicki Friis
Dec 23, 2021
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Go Get Your Halo!
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Wanting what you can't have
Using the Scarcity Principle in Marketing
Nicki Friis
Aug 5, 2021
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Wanting what you can't have
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