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Priming Effect in Marketing
Have you ever played the game of word association?
Aug 19, 2021 • 
Nicki Friis
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Growth Secrets
Priming Effect in Marketing
Go Get Your Halo!
The Halo Effect in Marketing
Dec 23, 2021 • 
Nicki Friis
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Growth Secrets
Go Get Your Halo!
The Concept of Familiarity
Mere Exposure Effect in Marketing
Oct 28, 2021 • 
Nicki Friis
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Growth Secrets
The Concept of Familiarity
The Power of Dissonance
Cognitive Dissonance
Nov 18, 2021 • 
Nicki Friis
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Growth Secrets
The Power of Dissonance
Can risk ever be zero?
Understanding the Zero Risk Bias
Sep 16, 2021 • 
Nicki Friis
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Growth Secrets
Can risk ever be zero?
Labor leads to love
The IKEA Effect
Aug 12, 2021 • 
Nicki Friis
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Growth Secrets
Labor leads to love
Let's Talk about Mental Shortcuts
Understanding Heuristics
Dec 16, 2021 • 
Nicki Friis
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Growth Secrets
Let's Talk about Mental Shortcuts
Why confirm when you can learn...
Understanding the confirmation bias in marketing
Aug 26, 2021 • 
Nicki Friis
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Growth Secrets
Why confirm when you can learn...
Do you know what gluten really is?
Understanding the Bandwagon Effect
Sep 9, 2021
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Growth Secrets
Do you know what gluten really is?
Going Cashless
The Cashless Effect
Dec 30, 2021 • 
Nicki Friis
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Growth Secrets
Going Cashless
Power of Incompleteness
Zeigarnik Effect
Nov 4, 2021 • 
Nicki Friis
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Growth Secrets
Power of Incompleteness
Compact Disks & Landlines
Nostalgia Effect in Marketing
Jul 22, 2021 • 
Nicki Friis
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Growth Secrets
Compact Disks & Landlines
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