Growth Secrets

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Going Cashless
The Cashless Effect
Dec 30, 2021 • 
Nicki Friis
Go Get Your Halo!
The Halo Effect in Marketing
Dec 23, 2021 • 
Nicki Friis
Let's Talk about Mental Shortcuts
Understanding Heuristics
Dec 16, 2021 • 
Nicki Friis
Humanize Your Brand
Being Human
Dec 9, 2021 • 
Nicki Friis
Do you remember your first day in college?
Sensory Adaptation
Dec 2, 2021 • 
Nicki Friis

November 2021

The Power of Dissonance
Cognitive Dissonance
Nov 18, 2021 • 
Nicki Friis
The Power of Rewards
Incentivization in Marketing
Nov 11, 2021 • 
Nicki Friis
Power of Incompleteness
Zeigarnik Effect
Nov 4, 2021 • 
Nicki Friis

October 2021

The Concept of Familiarity
Mere Exposure Effect in Marketing
Oct 28, 2021 • 
Nicki Friis
Topic Trick or Treat
Why we fall for hyperbolic discounting
Oct 21, 2021 • 
Nicki Friis
Funny brings in honey
Using the humour effect in marketing
Oct 14, 2021 • 
Nicki Friis
How many of you like grocery shopping?
The Gap of Empathy
Oct 7, 2021 • 
Nicki Friis
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