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Going Cashless
The Cashless Effect
Dec 30, 2021
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Nicki Friis
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Going Cashless
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Go Get Your Halo!
The Halo Effect in Marketing
Dec 23, 2021
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Nicki Friis
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Go Get Your Halo!
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Let's Talk about Mental Shortcuts
Understanding Heuristics
Dec 16, 2021
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Nicki Friis
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Let's Talk about Mental Shortcuts
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Humanize Your Brand
Being Human
Dec 9, 2021
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Nicki Friis
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Humanize Your Brand
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Do you remember your first day in college?
Sensory Adaptation
Dec 2, 2021
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Nicki Friis
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Do you remember your first day in college?
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November 2021
The Power of Dissonance
Cognitive Dissonance
Nov 18, 2021
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Nicki Friis
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The Power of Dissonance
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The Power of Rewards
Incentivization in Marketing
Nov 11, 2021
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Nicki Friis
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The Power of Rewards
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Power of Incompleteness
Zeigarnik Effect
Nov 4, 2021
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Nicki Friis
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Power of Incompleteness
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October 2021
The Concept of Familiarity
Mere Exposure Effect in Marketing
Oct 28, 2021
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Nicki Friis
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The Concept of Familiarity
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Topic Trick or Treat
Why we fall for hyperbolic discounting
Oct 21, 2021
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Nicki Friis
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Topic Trick or Treat
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Funny brings in honey
Using the humour effect in marketing
Oct 14, 2021
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Nicki Friis
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Funny brings in honey
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How many of you like grocery shopping?
The Gap of Empathy
Oct 7, 2021
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Nicki Friis
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How many of you like grocery shopping?
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