Why we fall for hyperbolic discounting
Using the humour effect in marketing
The Gap of Empathy
Understanding the Framing Effect
Is there such a thing as choice overload?
Understanding the Zero Risk Bias
Understanding the Bandwagon Effect
Understanding the role of Emotions in Marketing
Understanding the confirmation bias in marketing
Have you ever played the game of word association? It’s where everyone sits in a circle, and the first player says one word out loud. Then, the next pl…
The IKEA Effect
Using the Scarcity Principle in Marketing