Topic Trick or TreatWhy we fall for hyperbolic discounting
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Funny brings in honeyUsing the humour effect in marketing
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How many of you like grocery shopping?The Gap of Empathy
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Let's Talk about Book CoversUnderstanding the Framing Effect
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The Paradox of ChoiceIs there such a thing as choice overload?
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Can risk ever be zero?Understanding the Zero Risk Bias
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Do you know what gluten really is?Understanding the Bandwagon Effect
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Have you heard of Woolly Mammoths?Understanding the role of Emotions in Marketing
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Why confirm when you can learn...Understanding the confirmation bias in marketing
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Priming Effect in MarketingHave you ever played the game of word association? It’s where everyone sits in a circle, and the first player says one word out loud. Then, the next pl…
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Wanting what you can't haveUsing the Scarcity Principle in Marketing
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